DEFIB
YOUR BRAND™
Cultivating company and cultural changes with a new rhythm of connection
The Oxford Dictionary defines ‘Defibrillation’ as; the stopping of fibrillation of the heart by administering a controlled electric shock, to allow restoration of the normal rhythm.
Defib Your Brand™ is solely about the injection of a heartbeat into a system that needs a new rhythm to thrive.
Connecting a corporation to its
people and brand story
Webster’s defines the term: Defibrillation as arresting the heart muscle with electric shock to return the heart cells to their normal rhythm…
In essence the DYB offering is Azure Antoinette’s patented ‘hat in the ring’ in the immersive space of Brand Narrative architecture. DYB™ endeavours to create a confluent space for the partnership of heartbeat, human equity, measurable KPI and demonstrated ROI thus engaging both quintessential sectors of any profitable business; measured metric of sustainable PNL and the achieved satisfaction of the customer/consumer.
Each company, organisation, brand and division has an extraordinary blend of unique cacophony and charisma. The goal and objective of DYB™ is to unearth the initial fingerprint, the one laden with sweat equity, robust heartbeat and the sole anchor and inspiration for the core values, brand pillars and mission statement of the brand.
DYB™ is a partnership.
Simply stated, DYB™ was created to re-instate the rhythm into a system that sincerely thrives off of a groove.
LET’S DEFIB
YOUR BRAND
Think of Azure as your external partner in human equity, an artistic extension of your HR or People & Culture department. She is the deep breath and reunion for organisations where the bottom-line has taken precedent over the people responsible for it.
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Her unique ability to pair the penchants of vocal tonality and emotional emphasis to convey the CTA of a brand campaign, impetus of ethos or to inspire consideration in the workforce, or consumer atmosphere is second to none.
Campaign Voiceover
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With a background in HR, and over 15 years in corporate, undergraduate education, socio economically challenged communities, and her 1/2 dozen identity intersections; Azure is well voiced and versed in conflict resolution, active listening and being a guide for emotional intelligence across several industries. The Collaborative Counsel offering is structured as a partnership and extension of your workforce, your HR departments and often a creative bridge between C-Suite, Key Leadership and majority workforce. Joining the conversation is essential, ensuring the conversation begins and continues is a speciality of Azure Antoinette.
Campaign Activation
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bring awareness, visibility, and sustained engagement to campaigns, products, and brands that allow me to live a life of opportunity and creative expression.
Company Spokesperson
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When asked about her favorite work, Antoinette lovingly recalls that she “doesn’t write poetry nearly as much as she would like”; this offering is one created specifically for the global audience of Azure Antoinette. She prides her process on being tailored, bespoke, exclusively collaborative and boasts that she has been aligned with incredible clients and brilliant stories of origin and meaning. The Commissioned Poem creation cannot be curtailed, explained, boxed, formulated; it has not adapted - she is determined to never automate this process. The Commission is her described WHY. The Commissioned Poem is her signature offering and the space that allowed her to join the 2 worlds that have created her career, entertainment and business.
Commissioned Poem
DEFIBRILLATION
the stopping of fibrillation of the heart by administering a controlled electric shock, to allow restoration of the normal rhythm.
Add line item:
Human Equity
In her time at several large firms, she noticed the disconnect that is strongly driven by pay grades, mass compliance and logistics vs. marketing vs. diversity departments. There was often an outcry from the employee base with their wants, needs and desires, simultaneously and insurmountable heft to operate business under strict legality, due diligence, concrete structure and policy and procedure in order to meet the fiduciary responsibilities set forth by the law, shareholders and customer satisfaction.
Azure was always keenly aware of PNL goals for the departments she worked in and managed, but also saw a gaping need to add a line item in the ever-prestigious earnings report for HUMAN EQUITY. Unbeknownst to her until many years later, she would use her knowledge and observations in conjunction with her connection to language, voice and poetry.
TRUSTED BY
WATCH THE WORK
A Commissioned Poem / Voice Over for NAMELY HR
HR is for Human Race
A Commissioned Poem for Lattice
Climb
The Workstyle Movement
A Commissioned Poem for Yahoo x Jive Software
Working transparently. || Yahoo Software in/partnership with Jive Software. Azure Antoinette - Corporate Poet in Residence for Jive Software Poet INside™ - Office of Azure Antoinette LLC
A Commissioned Poem for BCorp
Vote Everyday
Let’s Defib Your Brand
BOOK YOUR VIBE CHECK
Engage Azure as your external partner in human equity and artistic extension of your HR or People & Culture department. Reach out now to check availability, and begin discussing how Azure can help you introduce a partnership of heartbeat, human equity, measurable KPI and demonstrated ROI to your organisation.